Gamifying the Road Trip

I’m driving through the desolate desert of Nevada, blasting dancy tunes, when I pull onto the Extraterrestrial Highway, State Route 375. This stretch of road is famous for being the gateway to Area 51, a secret and well-protected government location deep in the desert that is rumoured to house alien spacecraft and possibly even life…

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Stop Tweeting and Smell the Roses

In our digital world, we’re used to being plugged in at all times. The Chevrolet SXSW road trippers challenge participants are the ultimate citizens of this digital nation. The premise of the Chevy Road Trip Challenge is to be wired in at all times, dispatching our experiences via social media minute by minute. As a…

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Skeleton in Whistler: 98km/h Headfirst Down an Ice Track

I recently demoed the Skeleton Sport Experience program in Whistler as a preview to the public program, which launches Feb. 16: A la Olympic competition, an echoing voice from the control tower calls my name and all of a sudden, I’m lying stomach down on a narrow sled, my head facing an icy track and…

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