About Me

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I’m a journalist, turned marketing and communications professional, with deep knowledge of storytelling and the digital space. With more than 10 years of diverse experience under my belt, my passion for merging storytelling, technology and strategy have introduced me to a variety of industries, including outdoor lifestyle, tourism, telecommuncations, and financial services.

My published work has appeared in a variety of print and digital publications including: Daily Hive, Vancouver Is Awesome, Calgary Herald, Richmond News, Burnaby NOW, Royal City Record, VERVE Magazine, Georgia Straight, Pacific Yachting, whistler.com and more.

I’ve worked with and for some of Canada’s top brands, including TELUS, Whistler Blackcomb, Destination BC, Van City Credit Union, Topshop Canada, BlueShore Financial, and University of Northern British Columbia. Having worked on both client and agency side, I have a well-rounded view of process, project management and end-to-end campaign ideation and execution.

Now, as co-founder of marketing and design consultancy, Substrate Studios, I wear many hats, including business development, head of marketing strategy, and creative director. But, content—and more specifically, writing— will always be my happy place.