Going Analog: Why We’re Craving a Simple Life


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Exponential technology is creating the most rapid social and cultural transformation in modern history. But, as technology becomes more complex, could we be on the cusp of a paradigm shift that is leading us back to a simpler life? And, does “going analog” mean what we think it does?

Are we going back to 8-tracks and floppy disks? No.

There is a new school of thought gaining momentum. Driven by maxed-out tech workers and a new generation of curious digital natives, this movement hinges on the notion that we can still leverage technology to simplify our lives; but must be conscious of how, when and why we consume it, soas not to let it consume us.

Mobile devices have become ubiquitous tools: our maps, music players, writing utensils, books and connection to the outside world. On one hand, access to high-speed internet and powerful smartphone computers levels the playing field – effectively leaving us all with the world in the palm of our hands.

On the other hand, as humanity’s shift to digital accelerates, we’ve become more disconnected from the real world and the tangible tools that helped us experience life through all five senses. Technology, we’re learning, cannot replace everything.

Now more than ever, we’re feeling nostalgic for simpler times when we weren’t connected 24/7.

But, this longing is often mixed with a sense of disbelief for how we might “get by” without the very technology that we take for granted today. How do we learn, document our lives, purchase items with ease, and stay connected with others without the technology we have at our fingertips?

And so here we stand, conflicted. Craving simplicity, but desperate to hold on to our sense of connection and convenience.

So where do we go from here?

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