Gamifying the road trip

  I’m driving through the desolate desert of Nevada, blasting dancy tunes, when you pull onto the Extraterrestrial Highway, State Route 375. This stretch of road is famous for being the gateway to Area 51, a secret and well-protected government location deep in the desert that is rumoured to house alien spacecraft and possibly even…

Stop Tweeting and Smell the Roses

In our digital world, we’re used to being plugged in at all times. The Chevrolet SXSW road trippers challenge participants are the ultimate citizens of this digital nation. The premise of the Chevy Road Trip Challenge is to be wired in at all times, dispatching our experiences via social media minute by minute. As a…

Goodbye Toques, Hello Cowboy Boots: Chevy SXSW Road Trip Challenge

Yup, I’m leaving my two favourite boys in the world for a fantastic adventure of a lifetime. Saying goodbye to toques and snow, and for two weeks, exchanging for cowboy boots and the bright lights of Texas, among other States. Bags are packed (to the max), tech gear is assembled and the Eh Team –…