Goodbye Toques, Hello Cowboy Boots: Chevy SXSW Road Trip Challenge

Yup, I’m leaving my two favourite boys in the world for a fantastic adventure of a lifetime. Saying goodbye to toques and snow, and for two weeks, exchanging for cowboy boots and the bright lights of Texas, among other States.

Mickey and Neil.

Bags are packed (to the max), tech gear is assembled and the Eh Team – Vancouver’s blogging contingent –  is preparing to depart Vancouver on the Chevrolet SXSW Road Trip Challenge. Tomorrow’s Day 1 of a 4-day road trip to Austin, TX for SXSW Interactive. The total distance is approximately 2,500 miles/4,142 kilometers. Day 1 is Vancouver to Boise, Idaho. Day 2 is Boise to Moab, Utah. Day 3 is Moab to Clovis, New Mexico. Day 4 is Clovis to Austin, Texas. Here’s our official route.

Photo: John Biehler

The road trip organizers have been dropping little hints along the way and thus far, the info has been limited. Along the way we’ll be participating in a total of 11 challenges, still to be announced. The 10 teams – which are departing from across North America – will be judged by a panel of social media superstars. So far the sentiment is that it’s about quality of engagement over quantity.

The Eh Team had a little send off at Local Public Eatery in Kits (@LOCAL_Kits) with an array of appetizers and Red Truck beer. It was great to feel the love before we embark on our epic journey.

The Local is an awesome spot to watch the Hockey.


yummy nachos


My good friend Kim Bowie from The Thuggie even dropped off some Chuggie beer coozies for the trip (thanks Kim!).

Rub a chug, chug. The Chuggie keeps my drink nice and cold.

The Eh Team has been hard at work getting the word out about our trip. So far, we’ve been on News1130, Miss 604, Van City Buzz, CKNW and team captain, John Biehler, will also be hitting CBC morning news in the morning tomorrow. Check out our press room for more info.

Follow along with the Eh Team:



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